Agents
/ An agent is your brand's voice in chat. Same knowledge underneath. You choose the personality, the guardrails, and what it can do per channel.
What an agent is
An agent is one configured version of your support: a personality, a set of knowledge sources, a vertical (retail, wellness, whatever fits), its integrations, its handoff rules. One per brand, channel, or use case.
Casual
Warm, human, contractions. A knowledgeable friend.
Corporate
Polished, complete sentences. The voice of a well-run company.
Efficient
Confident, direct, zero filler. Answers in the fewest words.
Three personalities
Personality changes how an answer feels, not what the agent knows. Pick one when you create the agent: Casual, Corporate, or Efficient.
| Personality | Tone | Best for | Example |
|---|---|---|---|
| Casual | Warm, human with friendly tone. | Retail, community brands, and consumer support | "hey no worries! simply go to settings → account → reset pass…" |
| Corporate | Polished with professional tone. | SaaS, B2B, and regulated industries | "Thank you for reaching out. Please navigate to Settings, sel…" |
| Efficient | Goes straight to the point. | High-volume support and technical products | "Yes go to Settings → Account → Reset. If encountering issues…" |
It adapts to each channel
The same agent behaves a little differently depending on where it lives. In the widget it draws real UI. Over the API it hands you signals and you draw your own. On a link it is text only, but it still escalates.
| Channel | How it shows up | What it can do |
|---|---|---|
| Widget | Chat with inline components | Product cards, forms, calendars, guardrail chips, live data |
| API | Message text plus metadata | Every signal. You render the UI |
| Link | Plain text chat page | Q&A, escalation, memory. No transactional UI |
| React | Same as the widget, as a component | The full widget feature set |
Vertical presets
Pick a vertical and your agent inherits training for it: retail, SaaS, wellness, or hospitality. Each one unlocks niche features and the right guardrails out of the box.